Debenhams is introducing a divorce gift list service to cater for the growing numbers of people saying “I don’t” rather than “I do”.
The high street retailer said its Divorce Gift List service was being launched today amid a reported spike in couples deciding to divorce after the festive period.
The decision to launch this controversial service has been fueled by the popularity of “congratulations on your divorce” greetings cards and divorce celebration parties complete with divorce cake, famously held by celebrities such as Jordan, Gail Porter and Heather Mills.
Peter Moore, head of retail services at Debenhams, said: “With so many couples now living together before they marry, the Wedding Gift List concept is now regarded as more of an upgrade service, rather than stocking up the first home with the basics.
“However, a divorce means that one partner will be leaving the marital home and therefore be left without any essentials in their new dwelling.”
The retailer said items expected to be popular included: cookware, cutlery, crockery, glasses, bed linen, towels, small electrical goods such as toasters and microwaves as well as non-iron shirts, large plasma screen TVs and computer games.
Mr Moore added: “Divorcing can be an expensive time and registering for a Divorce Gift List means that family and friends can help the newly separated begin their new life.”
The retailer has run its Wedding Gift List service for more than a decade. The average couple includes 120 items on their list, totalling £1,500.
Here at The Designer Card Company we’re sticking to the happy occasion of marriage! We will continue to offer a stunning range of handmade wedding invitations as part of a fantastic range of designer wedding stationery, including Save the Date Cards, Luxury Wedding Invitations, Menu Cards, Order of Service Cards, Place Cards and Place Tags, Table Plans, Table Numbers and Thank You Cards.
This entry was posted on Tuesday, January 19th, 2010 at 8:46 pm and is filed under Wedding Invitations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.